Alpha is a diversified listed company, which developed from a single toy company\nto a company with four business sectors. Its development strategy is\nworth being studied. This essay focuses on Alpha�s corporate-level strategies.\nWith the introduction and analysis of the internal and external environment\nof Alpha Company, and combining with the analysis of the company business\nmodel, the paper used the analysis tools such as SWOT and PEST to study the\nmanagement model and business portfolios of the company. In the process of\ndiversification development of many Chinese enterprises, they often focus on\nbusiness-level strategy, while ignoring the importance of corporate-level\nstrategy. This may make them ignore the expansion of investment, support of\nthe core business and the coordination of the business. Therefore, the corporate\nstrategy is an important factor for the enterprise�s development. Then, the\npaper draws the conclusion that the management model needed to be adjusted,\nand the business portfolios needed to be improved. According to this\nconclusion, it figured out the Alpha�s strategic objectives and planning\nschemes, and set the diversification strategy, which might be suitable for the\ncompany development. Finally, the paper put forward the concrete measures\nof corporate-level strategy, including five aspects of the management adjustment\nmeasures, which are the adjustment of the organizational structure, the\nmanagement of the integration of acquisition resources, R & D resources� integration,\nintegration of human resources and integration of sales resources.\nConclusions might provide some effective suggestions for building the company�s\nlong-term strategy.
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